Our authentic and contemporary Italian cuisine makes us a ‘Dolce Vita’ place

Roberto’s recently celebrated its tenth anniversary. How does the brand maintain a strong legacy and reputation?
Ten years of continuous and successful activity in Dubai is an achievement worth celebrating. I am a people oriented person, and I can say that the restaurant is where it is today, it is thanks to the people who work there. Our Brand Ambassador and Co-Founder, Mustafa Turgul, is a legend in the industry, he is one of the few true hospitality experts in town. We have many colleagues in the room who have been here since day one and continue to provide the same service with passion and big smiles on their faces. Our commitment to providing excellent service and a good atmosphere to our customers is what makes the strength and success of the brand. The continuous improvement of the offer in the place allows us to be always up to date with the needs of the market.

Roberto’s offers an authentic Italian dining experience? Tell us about its growth, scale and revenue.
One of the most important ideologies for us is not to compromise on product and people. This is especially important in these times when rising commodity prices and the chance to find the right people can push operators to cut costs and hire the right staff. We work hard to make sure we don’t change our culinary philosophy and continue to invest in our people. We were one of the first lifestyle venues to open at DIFC, and have grown steadily and organically over the past 10 years. We also had a bit of a downturn, but we were able to recover and come back stronger than ever. The place is constantly evolving, understanding the needs of the market and adapting to change without jeopardizing our DNA.

Robert's restaurant

A new branch has recently opened in Jordan. Tell us more?
We are thrilled to begin our international expansion with The Ritz-Carlton Amman, the venue offers a truly multifaceted lifestyle experience accented by incredible city views. The familiar but impeccable service and the authentic Italian cuisine make us the place of the “Dolce Vita”. This is the first step in our initial expansion into the GCC with openings in Qatar, Oman and Saudi Arabia within the next six months and then, over the next two years, we will venture into Asia and other other territories of the world.

Commenting on the trends and market sizing of the region’s highly competitive F&B industry?
I see the competition growing especially in Dubai, and the new opening of high-end establishments is impressive. Some of the new restaurants offer excellent products and the service they offer is impeccable. My only concern is that a lot of these places miss the point of being a restaurant and just becoming a “business”. Hospitality is not only a profitable business, but we must also welcome people to our places and offer them genuine service in order to create a memorable experience. We are focused on delivering on this promise every day and we see the majority of our customers coming back, becoming ambassadors for our brand.

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