Nocino Italian restaurant opens at Eastview Mall in Victor NY


A new local italian restaurant opened to Eastview Mall.

Nocino is located in the huge space previously occupied by Prime Steak House and before that, Biaggi’s Ristorante Italiano.

Rochester restaurateur Josh miles – who owns and operates The festivities on University Avenue, adjacent plot 5 Branca city center, and Bitter honey and Velvet belly, both at Rochester Public Market – co-owns and operates Nocino (pronounced no-CHEE-no) with chef Jeremy Nucelli and Chelsea Felton. Both are longtime colleagues who also partnered with him for Velvet Belly, a seafood-focused restaurant that opened in June.

Nocino is open for lunch from 11:30 a.m. to 3 p.m. from Tuesday to Saturday. It is open for dinner from 4 p.m. to 9 p.m. Tuesday to Thursday and from 4 p.m. to 10 p.m. Friday and Saturday. The restaurant is closed on Sunday and Monday.

The menu offers a selection of steaks and chops and classic Italian-American dishes using family recipes and featuring homemade pasta.

Nocino is now open at the Eastview Mall in Victor.

The name Nocino refers to a traditional italian liqueur made in the Emilia Romagna region from unripe nuts, and it is included in Nocino’s signature cocktails, including the espresso martini ($ 13), Miles said.

He and his partners transformed their 9,000 square foot space in Eastview, “And these physical changes are structural as well as cosmetic,” he said.

A huge wine “cellar” added in the middle of the dining room by the owners of Prime Steak House has been removed to add seating.

Large cabins and benches upholstered in ox blood red leather have been installed. The black and white checkered floor has been removed. Period photos, some of which evoke the ancestors of Chief Nucelli, cover the walls.

“We were trying to make you feel comfortable and warm and make it a generous and inviting space,” Miles said.

Nocino, an Italian restaurant, opened in the Eastview Shopping Center in Victor.  The restaurant on November 23, 2021 is open from Tuesday to Thursday for lunch and dinner with the bar open until midnight.  On Fridays and Saturdays it only serves dinner, with the bar remaining open until midnight.  Nocino is located right at the main entrance to the mall.

Lunch menu items includes a Meatball Hoagie with Provolone ($ 14), Chicken Parmesan Sandwich ($ 16) and the Nocino Burger ($ 16), an 8-ounce brisket mix topped with caramelized onions, wild mushrooms, fontina cheese and smoked bacon, and served on a bun bun. Eggplant and Chicken Parmesan ($ 18 and $ 21) are among the entrees, and a range of pasta dishes (from $ 16) and pizza (from $ 12), both regular and gluten-free, are served.

For having dinner, antipasti include Clams Casino ($ 12) and sautéed calamari ($ 17), and pasta dishes include cacio e pepe ($ 19) and linguine vongole with clams, white wine, lemon and parsley ($ 24). Like noon, pizzas start at $ 12

Meat-eaters’ choices include two 3-ounce tenderloin medallions in bacon gorgonzola butter and a reduction of dried cherry and red wine ($ 38); a 12 oz roasted pork loin chop with fennel pollen, sweet peppers and provolone; and Chicken or Veal Marsala ($ 21 and $ 26).

Tiramisu ($ 10) and cannoli ($ 8) are on the dessert menu.

Paul Fedele is the restaurant’s operations manager.

Biaggi’s closed in Eastview in April 2018 after 15 years. It was the only location in the Northeast for the Italian-themed restaurant chain, which has restaurants throughout the Midwest and Colorado.

In December 2018, Syracuse-based Prime Steak House opened its second restaurant in the space after its own extensive renovation. It closed at the start of the coronavirus pandemic and has never reopened. The original Prime Steak House continues to operate in downtown Syracuse.

Journalist Marcia Greenwood covers general assignments. Send story tips to [email protected] Follow her on Twitter @MarciaGreenwood.



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